Fish Sticks

FishSticks was founded in 1997 by avid angler and tournament fisherman Jimmy Robbins. One evening while driving home from a tournament, he had the idea to create an all-natural scent that would stay on any artificial bait for an extended length of time without the need to reapply constantly. After weeks of working with a chemical engineer and several key people, FishSticks Lure Enhancer was born.